Influencer Helps Texas Retailer Save Millions and Prosper in Economic Recession
As the housing market flourished over the course of thirty years, Gallery Furniture enjoyed years of profitable sales and growth. But with the burst of the housing bubble, the furniture retailer took a hard hit.
It was that need to innovate and take a larger share of the dwindling furniture market that caused McIngvale to go looking for a model to change behavior within his 150-person company.
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