In Mumbai, India, a city of 17 million people, fast food has a unique meaning. Every workday, about five thousand “dabbawalas,” or “lunch-box people,” deliver nearly aquarter-million home-cooked lunches toworkers around this vast, tumultuous cityŽ—Ž at high speed and without error!

As Sarah Sturtevant writes in her Marketing Masala blog, “The mission of the dabbawalas is not couched in flowery words like so  many other corporate mission statements. Their simple goal is to serve their customers  accurately and on time, every time.” They also have a unique value proposition: Unlike fast  food chains, they bring a hot lunch right to  you, no matter where you are.