Over 30 years of global experience has taught us that a winning culture produces at least four critical outcomes.
• First, organizations with winning cultures achieve sustained, superior results—today, tomorrow, next quarter, next year.
• Second, they establish loyal customers, customers who come back again and again, and tell stories about why they do so.
• Third, their employees are fully engaged, giving their finest efforts to their work.
• Fourth, the organization’s stakeholders develop a sense that they are making a distinctive contribution, that what the organization does and their role in that work matters.

Consider employee engagement for a moment. In today’s world, with all its attendant challenges, moving pieces, and barrage of information, the key factor between the organizations that will sustain success and those that don’t will be the ability to engage one’s people to volunteer their very best. It is the ultimate competitive advantage. Let’s look at two powerful
examples of this ultimate competitive advantage in action.