THE CHALLENGE
Do Your Employees Know How They Contribute to the Business?
In today’s world of specialized education, employees often are not taught the basic elements of running a whole business. In addition, employees do not always understand how they contribute to the bottom line or how the business as a whole makes money. Imagine an organization where everyone understands what is required to run a business, where his or her job fits into the big picture, and how he or she contributes to the business
“Step back and get a total picture of the business. As you cut through the complexity, you will get a clear fix on what is happening in the real world.“
-RAM CHARAN
THE SOLUTION
What the CEO Wants You to Know: Building Business Acumen
Understanding the 5 essential elements of business helps employees align their efforts more closely with the organization’s overall business goals.
01
Cash
How it’s generated and why it’s critical.
02
Margin
The importance of making money and being profitable.
03
Velocity
The process through which you turn inventory or capital.
04
Growth
What creates growth and why.
05
Customers
The simple reasons they buy from some businesses and not from others.
THE OUTCOME
This hard-hitting workshop from FranklinCovey is based on the book What the CEO Wants You to Know by best-selling business author Ram Charan. Drawing on knowledge gained from years working with Fortune 100 CEOs, What the CEO Wants You to Know: Building Business Acumen will help all employees—no matter their experience or background—understand how their business operates.
What the CEO Wants You to Know: Building Business Acumen will help
everyone in an organization attain an understanding of how the
organization makes money. This workshop is especially helpful for
employees in roles that typically don’t deal with the financial aspects
daily.
