Is innovation inherently a hit-or-miss endeavor?
Not if you understand WHY customers make the choices they do.
Recognize the impact of understanding why customers make the
choices they do.
FIND STRUGGLING MOMENTS:
Observe customers using products and services and look for
obstacles or frustrations they experience.
HEAR WHAT CUSTOMERS DON’T SAY:
Interview customers to discover why and how they choose and
use specific products and services.
FRAME THE JOBS TO BE DONE:
Create a concise summary of customer Jobs to Be Done.
DESIGN FOR PROGRESS:
Generate innovation opportunities that satisfy customer Jobs to
- Available as a live, live online, or on-demand solution through FranklinCovey’s All Access Pass®
- Participant guide
- Practice Cards
- “Why” Finder
- 20 FranklinCovey InSights® videos
- 5 FranklinCovey On Demand® modules
Innovation can be far more predictable—and far more successful—but only if you think about it differently.
-CLAYTON CHRISTENSEN, TADDY HALL, KAREN DILLON, DAVID DUNCAN